BMW i Born Electric Tour Kicks Off in Rome

The Concept i3 on display in Rome

I recently did a post to announce the BMW i Born Electric world tour. Now that the tour has begun, John Voelcker of Green Car Reports asked me to to a story on the tour for GCR. There isn't to much details yet about what exactly was discussed, but we know the tour is more than just a venue to display the i3 and i8.

Stacy Morris of BMW i told me there will be different content in each of the stops, custom tailoring the discussions and workshops on how BMW i will integrate with that particular city. The New York tour stop is in November and you can bet I'll be there! You can read the entire GCR article here.