BMW CEO Reithofer Shows Strong Support For Electric Vehicles

Dr. Norbert Reithofer, CEO of BMW AG stands beside the concept i3

It's common today for people to question the legitimacy of the commitment major OEM's have today in regards to their electric vehicle programs. Most are in one way or the other developing or have already brought to market a car that plugs in. Some are pure EV's like the Nissan LEAF and others are plug in hybrids like the Chevy Volt.

While both Nissan and Chevy are clearly committed to plug in vehicles by offering volume production cars and will make as many as they can sell, some other manufacturers haven't been so supportive of them. These manufacturers have begrudgingly made a few thousand copies with the sole purpose of complying with the California Air Resource Boards mandate which requires the top six auto manufacturers to lease or sell a minimal amount of zero emission cars. These low volume "compliance cars" generally get very little support from the manufacturer and even less support from the dealerships, many of which don't even stock them in regular inventory.

Over the past couple years many people and even a few journalists have commented on blogs and EV websites that they believe BMW is also just developing the i3 for CARB compliance and they have questioned BMW's commitment to plug in vehicles. Being in the MINI-E and now ActiveE programs and having the opportunity to talk to program managers and engineers working in the electric vehicle team I have never doubted that BMW was serious about electric vehicles but I understand why others may. Many people wanted an electric BMW they could buy and the trial lease programs of the MINI-E and ActiveE didn't offer that. However their wait will soon be over as the i3 will be available for sale before the end of the year. It will be a full scale production car, available all over the world and BMW will make as many of them as there is demand for. It's not a limited run compliance car and BMW is going to do what they can to support their dealership network and assist them in selling them.

Even though everything I've seen points to BMW taking electric vehicles very seriously, it's still great to see the CEO comes out as supportive of their plug in vehicle program as Dr. Reithofer did this week at BMW's Annual General Meeting. Other than Nissan's Carlos Ghosn, I haven't seen a CEO of any other major automobile company come out as strongly in support of their companies venture into making electric vehicles. He even calls for Germans to get over their "angst" with electric cars. Well done Dr. Reithofer!

The following is an excerpt from the Statement by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, 93rd Annual General Meeting of BMW AG in Munich on 14th May 2013:

"But  2013 is also about revolution for us, as we launch series production of our electric vehicles.

At last year�s Annual General Meeting, we showed you the BMW i8 concept car: a plug-in hybrid; a genuine sports car with the fuel consumption of a small car. Today, you can view the pure-electric BMW i3 concept car. We believe in electro-mobility � and are putting it on the road. Germany is respected and admired the world over for its engineering expertise and powers of innovation. But �German Angst� is also a concept the rest of the world is familiar with. �German Angst� refers to how, when it comes to making radical changes, we in this country like to engage in long and fearful discussions: because we Germans tend to see more problems than opportunities. And it is no different with electro-mobility.

Being the spearhead of change means taking a calculated risk.
There is no guarantee of success � not even on the road to sustainable mobility.
Progress has to be imagined, earned and paid for.

Ladies and Gentlemen,

The future belongs to those who dare to take bold actions. We cannot ignore the need for new approaches � especially when circumstances are changing. Because the market certainly punishes latecomers.

Shaping change also means overcoming resistance.

As Machiavelli wrote, 500 years ago: ��the innovator has for enemies all those who derived advantages from the old order of things, whilst those who expect to be benefited by the new institutions will be but lukewarm defenders�.

Or, quite simply: The innovator stands alone.

Customers are waiting for attractive options � options which we can deliver.
We will succeed in this. And I can give you seven reasons why:

First:

Our BMW i models have strong emotional appeal. Customers will buy an electric car if it appeals to them just as much as a conventional vehicle. I myself have test-driven both the BMW i3 and i8 several times. I can assure you that these cars� step-less acceleration to top speed guarantees real �sheer driving pleasure�. The i3 and the i8 fit the brand perfectly. They are genuine BMWs.

Reason number two:

We take a holistic approach to future mobility. More than that, in fact: As an engineer I can promise you that we are revolutionising automotive construction.

The vehicle architecture of the BMW i3 is unique: with a Life module and a Drive module.

• The materials we use are unique: a passenger compartment built of carbon fiber and a Drive module made of aluminum.
• The production processes are unique: High-tech adhesives are now used for procedures that used to require welding, bolting and soldering.
• Our production times are unique: We use fewer parts, and modules are produced in parallel. As a result, production of the BMW i3 takes only half as long as that of a similar-sized vehicle from our regular portfolio.

 There are also benefits for our associates, whose work has been made easier.

• Workstations are more ergonomic.
• Assembly is quieter.
• Production halls use natural light.

None of this has been done before.

The third reason:

We monitor customer needs around the globe. Drivers in Shanghai and California are not particularly interested in how we get from Flensburg to Garmisch. They have different everyday mobility issues.
And they need different solutions. Companies who focus only on the German market as a measure of the success of electro-mobility will fall short. After all, megacities are already limiting conventional individual transportation.

In Beijing and Shanghai, for example, number plates are awarded by lottery, with considerably more applicants than plates. But electric vehicles are exempt from the lottery process and the associated fee. These local, and even national, decisions will boost demand for electric vehicles and other drive trains.

Customers around the world have tested our electric MINI E and BMW ActiveE cars, clocking up more than 20 million kilometres. Their experience has shown that:

A range of 150 km is perfectly adequate for the vast majority of drivers. Also, with a range extender, that distance can be increased to up to 300 km.

• Worldwide, the average distance driven daily is no more than 64 km. Most cars are not actually in use for more than 22 hours of the day � so the battery can easily be charged during that time.

Fourth reason:

Many customers have already told us they are interested in buying a BMW i3 � a car they have not yet seen as a series model, with a technology they are not familiar with. Customers trust in our expertise and powers of innovation. They trust that we can deliver �sheer driving pleasure� in our electric cars, too.

The fifth reason:

We have received a lot of encouraging feedback from media and analysts.

Even before 2013 had started, SPIEGEL magazine declared: �The BMW i3 is the car of the year.� Auto-BILD wrote � I quote: �This car is a revolution. The i3 does everything differently and many things better.� End of quote. Try it for yourselves, Ladies and Gentlemen: Google BMW i, and see which company people believe is capable of shaping the mobility of tomorrow.

The sixth reason:

Our mobility services are in step with the times.

Around 110,000 customers in Germany and the US are already using our DriveNow car sharing service � with more joining every day. Our ParkNow mobility service in San Francisco is also gaining momentum.  As well, more and more people are taking advantage of our practical apps such as �Park at my House� and �My City Way� for easier mobility in cities. In this way, we are also reaching out to younger target groups.

And the seventh reason why we will succeed:

When it comes to the future of mobility, BMW has very good instincts.
We lead the way.

• We focus on sustainability. Others follow.
• We focus on carbon fibre. Others follow.
• We focus on three-cylinder engines in the premium segment. Others follow.

Boldness and a pioneering spirit have made the BMW Group what it is today: the world�s leading manufacturer of premium automobiles.

BMW i will not decide our future success alone. But the fact of the matter is:
We need both: evolution and revolution; continuing development and radical change.

In Leipzig, the pre-series BMW i3 models are already rolling off the production line.

In case anyone is still in any doubt � this is a clear signal that the i3 is definitely coming to market. And we will earn money with it, too."

BMW i3 Autobahn Video

Car Acceleration TV posted a YouTube video of an i3 cruising along the Autobahn and at one point it was traveling at the i3's electronically-governed top speed of 93mph. It's only a minute and a half, but hey that's all we get for now! One thing that's clear is the car has an open sunroof so if anyone was wondering if that will be an available option, here's your answer. Enjoy!

BMW i3 Cost a Hot Topic

There are lot of unknowns with the i3. BMW has been very careful to only leak out small details, much to the chagrin of journalists and enthusiasts interested in the car. However the most sought after piece of information that everyone wants to know is how much will it cost?

It seemed like we finally got some clarity on that a couple days ago when Diana Kurylko of the Automotive News wrote a story that claimed the i3's would be "priced at about $40,000". The story was of course picked up by many other outlets and suddenly everywhere you looked on the internet you saw "BMW i3 to cost $40,000". I was skeptical of his from the start. While I have no official inside information on what the price will be I do not believe it will be as low as $40,000. I'm thinking $43,000 to $45,000 as the base price, with options like the range extender and premium electronics packages pushing the price up to and even over $50,000.

Willisch handing me the keys to my ActiveE

So after re-reading Kurylko's piece a few times, it became clear to me that she came up with the $40,000 figure herself, not from anyone BMW. During her interview with BMW NA CEO Ludwig Willisch, he told her the i3 would be priced "roughly the same as a well-equipped 3-series sedan" and Kurylko added the $40,000 herself, assuming that is what a well-equipped 3-series sedan costs. Only she was wrong. A well equipped 3-series costs closer to $45,000 depending on what you consider well equipped. Realizing this I posted my doubts on the BMW i3 Facebook group page and opened a thread for discussion. John Voelcker of High Gear Media, one of the leading journalists in the US covering electric vehicles, was the first to comment and I could see he was interested in getting the facts straight. He later posted that he contacted BMW spokesman Dave Buchko to follow up on the Automotive News piece and Buchko cleared things up a bit, reiterating that Willisch only said the i3 would be comparably priced to a well-equipped 3-series and didn't offer any specific price, and that such a car costs more than $40,000 He actually said a well equipped 3-series "falls more in the $45,000 to $50,000 range." Voelckers entire follow up story in GreenCarReports can be seen here.

So the hope of a $40,000 base i3 price was short lived. Personally I never thought the price would be that low. I believe it will be in the $43,000 to $45,000 range before any tax incentives so the final cost on a base i3 without options should be under $40,000 after the $7,500 federal tax rebate for those that qualify. Add a nice array of options and the range extender and you're probably talking $52,000 -$53,000, or about $45,000 after the federal tax credit. Final pricing probably won't be announced till after the i3's official debut at the Frankfurt Auto Show in September.

BMW Teams Up With Solarwatt to Offer Solar Carports

As someone that have been driving an electric vehicle and charging it with renewable energy from my rooftop solar array for more than three years now, I can certainly appreciate this concept. BMW just announced a partnership with German based Solarwatt to provide solar carports for their i brand customers. It's unclear if these products will be available to customers here in the US as well as Europe, but I'd bet if that's not the case then there will be a similar arrangement with a US vendor also.  

For BMW's ActiveE customers like myself, BMW partnered with Real Goods Solar  last year to offer a discounted rate for any ActiveE lessee that wanted to have solar installed at their home and many took advantage of the offer. It's clear the synergy of EV + PV makes both technologies even better and manufacturers like BMW realize this and want to capitalize on the opportunity as well as make the path to using renewable energy for their customers easier.

My 8.775kW solar array powers my car and nearly all of my household electric needs.

 

BMW i3 Exclusive New Color: Solar Orange Metallic

Autoevolution scored some spy photos of a BMW i3 with a new color exposed. It's evidently a new color for BMW that will be exclusive to the i3 and it's called Solar Orange Metallic. BMW describes the new color as: "a warm shade bursting with energy that was created especially for the BMW i3." Autoevolution also said "For contrast, the bonnet and part of the boot lid will be gloss black" which would indicate the hood of the i3 will not be the painted the color of the rest of the car, but instead will be gloss black.

This was true for both of the concept i3's that BMW has shown but I think most people just assumed they had the two tone color scheme for dramatic car show effect. It's interesting to me because the hood & roof are CFRP, while the majority of the body is plastic panels that are bolted onto the CFRP frame. So if Autoevolution is right it would appear all the exposed CFRP will be simply gloss black regardless of the color of the rest of the car. And the tidbits of info keep coming...

BMW Slowly Undressing the i3

The most recent spy shots of the BMW i3 show more of the car than ever before, continuing the trend BMW has set of slowly exposing more and more of the car as we approach its official unveiling at the 2013 Frankfurt Motor Show in September.

A production-looking nose is spotted

When the very first spy shots were captured two years ago, the car looked very boxy and was completely covered in the blue and white swirly camouflage. It was also clear that BMW had even added fake panels under the "camo" to further obfuscate the real look. As time progressed the fake body panels were slowly dropped and now we are seeing what looks to be pre-production i3's during testing with parts of the body exposed as some of the camouflage has been removed. There was even one picture of what looks like the nose of a full production version i3 which was taken during a photo shoot in California recently.

BMW is still holding back on releasing much information on the car but we have learned a few things recently:

1) BMW will offer gas loaners for customers who need to drive further than their i3 will conveniently take them. The full details haven't been released like how many times per year you are offered the loaner or if there is any fee, time or mileage restriction. Can you take the loaner for a two week vacation on a 1,000 mile trip? Answers to these important questions are still unknown.

2) The optional range extender will not operate like Chevy Volt, allowing the driver to continue driving for hundreds of miles after the battery is exhausted without any noticeable difference. The details are still very unclear, but BMW had said the i3 will have reduced performance when in range extender mode. While BMW is quick to say the car will not be in any kind of "limp home" mode while utilizing the REx, it is not meant to extend your range on a daily basis. In fact Herbert Diess BMW�s global R&D chief was quoted saying �The range extender is not intended for daily use. It�s for situations when the driver needs to extend the range of the vehicle to reach the next charging station,� said Diess. �Therefore, the i3 probably won�t be the choice for customers with a need for an extended range.�

3) The i3 will first go on sale in Europe (November 16th has been rumored to be the launch date) and come to the US in late December. The first batch of i3's that do make it to the US will have the range extender option, as BMW expects the majority of the initial sales to have the option included. Although some i3's will arrive in late December, the speculation is that the official US launch will occur in early January when the car becomes widely available. 

World's First BMW's i3 Test Drive: I Get The Honor!

It may not be the color I'd choose, but I can say I'm the first person outside of BMW to drive an i3!

It had to be somebody. There can only be one person who gets to be the first person to do something. BMW's first production electric vehicle, the highly anticipated 2014 i3 has had a couple of journalist "ride alongs" where they were passengers in test mule cars, but nobody outside of BMW had been given the keys to a pre-production i3 and been allowed to drive it. Until yesterday.

BMW's North American Headquarters

I spent most of last week at the NY Auto Show and a good deal of the time there at the BMW display. I had the opportunity to speak with many of the top BMW executives as well as many of the BMW i program managers. It's no secret that BMW's US headquarters in Woodcliff Lake, NJ has had half a dozen pre-production i3's for a few months now. In fact, BMW recently announced they have made a few hundred pre-production i3's rfor final validation. While at the show, I had been asking every person I spoke to one question: "So when do I get to drive an i3?" I think I must have asked that 20 times. My persistence paid off big time. On Thursday Jacob Harb the Head of Electric Vehicle Operations and Strategy for BMW of North America came up and and asked me, "What are you doing Sunday?" "Sunday? Sunday's Easter so I'll be at my parents' house with the rest of my family, but...aaa... what do you have in mind?" I replied. He then went on to tell me if I wanted to drive a pre-production i3, I could. The only thing is I had to do it 8:00am Sunday morning. The entire BMW campus in Woodcliff Lake would be closed and no employees would be there so they could control the whole event. I would have one half hour to drive the car all over the campus (which is very large with huge empty parking lots) and could drive the car as spirited as I wanted to. Needless to say, I accepted!

My security badge

My parents live in Fairfield, NJ which is only about 25 minutes from the Woodcliff Lake Campus so this was easy to arrange and really didn't impact any family plans because it was so early. The rules were I would be allowed to take one picture of me with the car and it couldn't show any of the interior which was completely production-ready. I was given a one day security badge to allow my access to the campus and there would be one employee there to ride along with me. I had to sign some documents that would restrict me from revealing very specific functions and details, but other than that I was free to write or say whatever I wanted to. The Woodcliff Lake Campus is really perfect for this as it's in a rural area surrounded by trees and security booths at all the entrances. Nobody could see what we were doing or take pictures of us.

I arrived at the campus at 7:45am and followed the directions to the technical center where the car was to be. When I arrived there was a familiar face waiting for me. It was Dave Mustac, the technical coordinator for the ActiveE and Electric Vehicle Aftersales Specialist. I kind of felt bad that he had to come here for this on Easter Sunday, but he said he lived close and really didn't mind. I hope that was the case. The car was inside so we had to go in and get it. When we got to the room where it was, I was stunned to see six i3's all gathered together in there. Three of them had the blue swirly camouflage that we've been seeing and three others were painted bright yellow. Not exactly the color I would choose, but for this I didn't care what color it was. I assumed I would be regulated to one of the camouflaged ones, but the first car in line was a yellow one and Dave walked over to it as I followed.  The bright yellow color kind of reminded me of a crash test car, but these obviously aren't being used for that.

It was a BEV i3 although there were three with the range extender option also. He handed me the keys and smiled saying, "I know you've waited for this for a while now," and he was right. I pulled out and the first thing I did was drive on the main road that circles the campus. There were long straight-aways and I could really see how much punch it had. It didn't disappoint! It's definitely much faster than the ActiveE, obviously the result of it having the same power while being nearly 1,300lbs lighter. After circling the campus I pulled off into one of the large parking lots which was completely empty and I did some autocross-like maneuvers. It has remarkable poise even with the thin tires on 20" non-production wheels. They held tight on even the tightest turns and barely even squealed as I pushed the car to the limit. 

After about 40 minutes Dave reminded me we did have to wrap things up. I noticed I used 30% of the charge but didn't look at the mileage when I started (I was too excited) so that's not much help with the expected range. The instruments - which I can't really talk about were very impressive and I think will be well received. Please ask questions below and I'll answer whatever I can but remember there are a lot of things I can't comment about. Special thanks to Dave for taking time out of his Easter Sunday to come and make sure I didn't leave the campus with it! I can't wait till I get the next opportunity to take one for a longer (and maybe unsupervised) drive!

UPDATE: For those that haven't figured it yet, this was an April Fools joke. Unfortunately I haven't had the privilege to test drive an i3...yet. Hopefully I'll get to be one of the first that does, but we'll have to wait to see... Special thanks to follower Chris Llana who did the photoshop work for the picture above. I know he spent a while on it and it definitely tricked a good amount of people. I even got emails from some people asking if I could tell them info on the car!